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Featured
White Papers
- Free -
- PDF Format -
Use Your Image
to Build Customer Comfort
Business-to-business and consumer customers are creatures of habit. They buy-in when they are assured or comforted by who is marketing to them. Your image, “identity” is critical to gaining that customer comfort level.
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Use One Core Message
to Build Credibility
Every business needs one core message. I’m not necessarily referring to your slogan. A core message is everything you are in one or two sentences.
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The New-Old Standard: Communicate Socially
If you are in business you need a professionally-developed Internet presence. Your Internet presence MUST communicate credibility, security, and sincere social interaction to your customers.
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Keep It On The Streets
All customers buy at street level, where they live and where they work. Few buy because of product performance alone. Even fewer buy because of price alone.
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The Pen is Mightier than the Sword - or Not
Whether you are reading a speech at a business conference or asking potential customers to move on a special sale offer, good copy writing should get the response you need.
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the 5 Basics of Media Communication
1. Your Identity
2.
One Core Message
3. 3-second Motivation
4. Street-level Focus
5. Social Communication
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I need media.Case Study
How did a dynamic media-rich marketing program bring a small-town company great success?
From only three employees in a garage-top office based 30 minutes east of Pittsburgh this small company soared. Within three years of implementing our marketing solutions this company was named to the Pittsburgh Business Times Top 100 List.
Read the case study.
Our customers are our best advertisement! Read what they are saying...
"Jim Laero's foresight led us to launch multimedia communications long before any national organizations had developed their own... He put us way ahead of our competitors. Our yearly earnings were proof of this when these were continually doubled year after year."
CFO
HV, Inc.
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"Mr. Laero understands today's marketplace and has a multi-faceted strength in design, graphics and marketing communications to execute the particular message needed. His ability to translate a business message into multiple media platforms far exceeds the marketing and design personnel I have worked with over my 40-year career."
Owner
SJM Associates
Web Development Services
start at only
$300.00
for a 3 page web site.
Check out the Web Development page or see a complete list of web services and pricing at the Pricing page.
Welcome to
Communication Design Services by Jim Laero
Looking to build your customer base?
Need better results from your marketing dollars?
Want a higher response rate from advertising?
You came to the right place.
Whether you simply need a new company brochure or a complete marketing and advertising package, my team is experienced and equipped to deliver solutions to build your identity and move your customers to action.
5 Reasons why my services are better:
If you're like most business owners, you're always searching for the most affordable and effective way to reach more customers and close more sales. Unfortunately, most ad agencies and marketing services offer stock services dressed up to look custom. Marketing is not a one-size-fits-all process.
1. Wouldn't you rather have marketing services fit YOU rather than you being forced to fit them?
My team and I deliver truly custom-tailored solutions to meet your advertising, marketing, graphic design and web presence needs.
2. Trying to find that perfect mix of traditional and new-media marketing?
Our solutions evolve with markets and technologies affording you access to cutting-edge resources.
3. Is you budget strained by unrelenting advertising and marketing fees?
We deliver budget-conscious strategies to help you achieve your goals realistically at prices far below what you would pay most marketing or advertising agencies.
4. Need an advertising or marketing partner that you can trust to get the job done?
Our century+ of business expertise keeps you and your staff on task enabling you to focus on your day-to-day affairs with confidence in our services.
5. And best of all...
We guarantee our services! See below.
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Why a one-stop, locally-based solution?
We are a complete one-stop agency specializing in marketing, advertising, media design, consulting and web development. Whether you are a one-person
coffee shop or a hundred-employee up-and-coming manufacturing corporation, we have solutions to help you target, build and maintain your customer base. Because we operate a fully-equipped shop with the latest media and communications development equipment, we can offer
solutions at very affordable rates.
Based in the Alle-Kiski Valley just east of Pittsburgh, PA, we know the challenges of marketing to local, regional and national markets.
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