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Use Your Image
to Build Customer Comfort
Business-to-business and consumer customers are creatures of habit. They buy-in when they are assured or comforted by who is marketing to them. Human comfort levels are reached when we “identify” with a product. Your image, “identity or brand,” is critical to gaining that customer comfort level.
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Keep It On The Streets
All customers buy at street level, where they live and where they work. Few buy because of product performance alone. Even fewer buy because of price alone.
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The Pen is Mightier than the Sword - or Not
Good copy writing leads readers to take immediate action. Whether you are reading a speech at a business conference or asking potential customers to move on a special sale offer, good copy writing should get the response you need.
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the 5 Basics of Media Communication
1. Your Identity
2.
One Core Message
3. 3-second Motivation
4. Street-level Focus
5. Social Communication
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I'm all about opportunity to serve you.
I provide the expertise to empower you to succeed with marketing communications. My services are backed up by twenty-plus years experience in marketing, communications, and media design & production for small businesses and corporations. It would truly be my honor to serve you.
My mission is to assist you to:
Better communicate to your existing customer base and new markets.
Increase your identity exposure to your market.
Draw more profitable response from your marketing efforts.
Build and protect your customer base.
In marketing, one size does not fit all. A corner grocer faces marketing and advertising challenges much different than a manufacturing corporation. I tailor marketing and advertising solutions that fit your existing business processes and budget.
My experience at both small business and corporate-level marketing will deliver well defined options with detailed cost projections. No smoke & mirrors. No pie-in-the-sky solutions. My goal is to deliver you a clear return on investment for every penny you invest.
History
Holding an extensive communications background in both small and large business marketing, sales, media design and publishing, I bring a wealth of practical experience to the table. Following a successful career as an executive marketing & creative director at HighVision, Inc., and as design director at Alle-Kiski Today Magazine, I launched into private practice serving businesses and institutions in the Southwest Pennsylvania market. Having transited successfully from the days of print & telephone marketing to
current media-driven marketing, I am well-versed in the particular marketing needs of small business people and corporate leaders who face the challenge of communicating to today's media-motivated consumer.
The Team
I am blessed to hold relationships with a
talented and experienced group of creative and technically-astute individuals who have a passion to deliver our clients the very best product at very reasonable rates. Combined, we bring over a century of expertise in marketing, sales, media production, publishing, Internet technologies, information management and computer technologies.
How we keep costs low.
First of all we are a true Internet-age firm. We telecommute. We collaborate with one another via the Internet. We find no reason to pay outrageous main street office leasing fees.
As well, we save on the cost of gasoline and eliminate down-time by telecommuting.
Without a main street office we have no need to lay out salaries for office assistants. I answer my own phone. I do my own desk planner. Really!
Through years of working together, our team has refined our work-flow processes to ensure proper communication and productivity throughout each project.
Short of bulk printing and binding, we do nearly everything in-house. We operate the most current software for media design and production. We can produce anything from a business logo to DVD-based corporate brochures. We avoid the additional costs associated with farming out work, and we reflect those savings in our fees.
These are the keys to keeping our overhead low. And we pass the savings on to you.
Milestones
I developed and implemented a one-of-a-kind business development model involving a network of Pittsburgh regional schools, businesses, churches and organizations. This unique multimedia driven marketing communications and sales system resulted in 30% increases in revenues for a regional media publication, both online and in print.
I executive managed a variety of marketing departments including; marketing oversight, sales, print production, web site, layout/design, video production, copywriters, audio/visual, and post-production.
I developed, instituted and managed a marketing business model that led an Alle-Kiski small business to the Pittsburgh Business Times "Top 100 Fastest Growing Companies" list.I am a Pittsburgh-regional, and Pennsylvania-wide, marketing communications pioneer and innovator in the use of multimedia by integrating print media, television and Internet video broadcasting to form an Internet social network, including;
- One of the the first successful Pittsburgh Regional Internet social networks.
- One of the first Pittsburgh regional multimedia portals.
- Several first-ever Comcast On-Demand TV broadcasts of Pittsburgh regional sports events.
- Multiple first-ever Internet broadcasts of Pittsburgh regional sporting and community events.
- The first Pittsburgh-eastern regional daily electronic newsletter with a peak readership of 8,000+.
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Your Satisfaction Is Guaranteed!
If for any reason you are not satisfied with any of my products or services you can return the item(s) for correction or discard them and pay only any deposited amounts (or agreed-to deposits) paid at the start of the project.*
* Limitations on Guarantee: 1. Clients who terminate a project prior to completion may not use created content, or portions of created content, without written permission of James Laero. 2. Returns for correction are limited to 5 instances per item. Following the 5th return for correction the remaining balance on contract will be billed in full. 3. In the event of an hourly-based fee, client shall pay 80% of the fee incurred to the point of termination of the contract. 4. Termination of a contract or agreed-to services must be done in writing and delivered via dated Email, or via certified postal delivery. Termination of contract or services will commence upon receipt of the same.