copy writingNeed it now?
Have an important business
letter you need proofed?
Need to say it right - right now?
I offer fast-response copy writing services.
Call me now for a free quote.
Prices start at only $35.00 !
Rush-job extended business hours until 9 p.m.
Call now!
724.771.3912
Featured
White Papers
- Free -
- PDF Format -
Use Your Image
to Build Customer Comfort
Business-to-business and consumer customers are creatures of habit. They buy-in when they are assured or comforted by who is marketing to them. Human comfort levels are reached when we “identify” with a product. Your image, “identity or brand,” is critical to gaining that customer comfort level.
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Use One Core Message
to Build Credibility
Every business needs one core message. I’m not necessarily referring to your slogan. Your slogan may be more of a condensed version (or the spirit) of your core message. A core message is everything you are in one or two sentences.
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The New-Old Standard: Communicate Socially
If you are in business you need a professionally-developed Internet social presence. Not just a one page web site. Your Internet presence MUST communicate credibility, security, and sincere social interaction to your customers.
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Keep It On The Streets
All customers buy at street level, where they live and where they work. Few buy because of product performance alone. Even fewer buy because of price alone.
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The Pen is Mightier than the Sword - or Not
Good copy writing leads readers to take immediate action. Whether you are reading a speech at a business conference or asking potential customers to move on a special sale offer, good copy writing should get the response you need.
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the 5 Basics of Media Communication
1. Your Identity
2.
One Core Message
3. 3-second Motivation
4. Street-level Focus
5. Social Communication
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The pen can be mightier than the sword - or not.
The pen can be useless in the hands of an inexperienced copywriter.
Have you ever picked up a beautifully designed brochure but felt confused or alienated by its message?
Have you ever opened a direct mail piece that was just useless when it came to motivating you to act?
Have you ever passed a roadside billboard and just shook your head in disbelief over the message on it?
That is poor copy writing.
Good copy writing leads readers to take immediate action. Good copy writing integrates proper "hot-buttons" and "triggers" to move readers, or listeners, to make productive choices. That is exactly what my copy writing services can do for you - motivate customers to respond. Whether you are reading a speech at a business conference or asking potential customers to move on a special sale offer, my copy writing services will help you get the response you need. You can call me personally to discuss your copy needs. 724.771.3912
Communicating - Emotions & Intellect
People make decisions with their emotions and intellect. This applies to general consumers and B2B consumers. Good copy writing moves the heart and convinces the head. My copy writing services deliver the hearts and minds of your market by integrating the essentials of good copy into every piece. You copy should answer all of these questions:
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You have three seconds.
Sad to report - very few people these days read any more than they need to.
In most marketing opportunities you will have about three seconds to captivate your audience. Most people reading direct mail never get past the envelope. Internet users will depart from a poorly done web site in three seconds, and never return. Your copy must do its job quickly. It must first grab the attention of the viewer and then strategically move them from one point to the next. Words can lead readers to action. In today's society the process requires much more attention to short, precise and dynamic copy. You can get this with my copy writing services. Let's talk about it. Call today! 724.771.3912
| Copy Writing Services List: |
| General Business Copy Speeches Presentation scripts PowerPoint copy & content Web site copy Email marketing copy Web site landing page copy Search Engine Optimization copy Sales letters Appreciation letters Direct mail copy Radio commercial scripts Video story-boards & scripts Brochure copy Newsletters Print ad copy Telemarketing scripts Press Release - writing and distribution White papers Magazine articles Instructional manuals Employee manuals & HR communications Blog copy Social networking copy Public relations Crisis management copy Marketing Programs |
Copy Editing Services
Already have materials that you would like to freshen up? Need a professional to review an important letter going out today? I offer complete copy style editing and format editing services.
How does it work?
There are several ways that we can work together:
1. I come to you.
I will come to your place of business to discuss your copy writing project(s), collect information and existing collateral, and arrange return delivery, contract & billing. This method works best for larger projects. There will be additional charges for this level of service to cover my travel expenses.
2. You and I talk on the phone and deliver content.
Content delivery can be done via the Internet or US Mail. If you or your staff is unfamiliar with electronic transmissions I can walk you through these processes. Once I receive the project specs from you I will Email you a contract and / or an estimate and proceed with the work. At the conclusion of the project I will return materials in whatever fashion suites you. This method works best with smaller projects and projects that require a fast turn-around.
3. FTP transfer of files.
Very large projects with heavy graphics are usually too large to send via Email. In such cases I will give you access codes to a location on my server where you or your staff can FTP the files. Or, if you have an FTP site I can download / upload directly to that site. (FTP - File Transfer Protocol - is a method of electronic delivery of materials between web site servers without using Email. I offer technical services to set up FTP sites and instruct your staff members in the use of FTP)
Turn-Around Time
My turn-around times for copy writing and editing will be based on your needs. If you have
need of immediate response on smaller projects such as letters and crisis management pieces, I can, in most instances, adjust my schedule to accommodate you.
Pricing
You can find my current fees for general copy writing on my pricing schedule. If you are under budgetary restrictions or have a custom project you need estimated, I can work up custom pricing. I will work with you. Call me today. 724.771.3912
Your Satisfaction Is Guaranteed!
If for any reason you are not satisfied with any of my products or services you can return the item(s) for correction or discard them and pay only any deposited amounts (or agreed-to deposits) paid at the start of the project.*
* Limitations on Guarantee: 1. Clients who terminate a project prior to completion may not use created content, or portions of created content, without written permission of James Laero. 2.
Returns for correction are limited to 5 instances per item. Following the 5th return for correction the remaining balance on contract will be billed in full. 3. In the event of an hourly-based fee, client shall pay 80% of the fee incurred to the point of termination of the contract. 4. Termination of a contract or agreed-to services must be done in writing and delivered via dated Email, or via certified postal delivery. Termination of contract or services will commence upon receipt of the same.