Marketing Solutions - Communication Design Services by Jim Laero

Facing stiff competition?

Need more revenue sources to maintain or grow your business?

Looking for better advertising results in a bad economy?

Reach your goals with proven marketing solutions.
I can help your business succeed with our street-level-proven marketing solutions for small businesses and growing corporations. See a complete list of services below.

Get a free, no-obligation, on-site consultation.

You have nothing to lose. We come to you.
We'll discuss your needs and deliver a complete no-cost, no-obligation proposal.
Call me today: 724.771.3912
Limited time offer. Southwest PA businesses only. New clients only.

Plan your success! Map your success with a Marketing Plan.

Do you have a clear vision of how you will communicate your products and services in 2011 and beyond?

Do you know your competitors well enough to outwit them?

What will you do to protect your existing customer base?

Do you have a strategy in place to enter new markets and attract new customers?

These are just a few of the important questions that a marketing plan must address. Every business needs a marketing plan because every business markets. I am not referring to an advertising schedule. A marketing plan is a detailed one-year map of how you plan to move your company from point A to point B to point C, and so on. How you plan to advertise is only a small part of a marketing plan. Whether you are a small town shoe shop, an up-and-coming machine shop, or a growing corporation, you need a marketing plan to map your journey to success in today's ultra-competitive markets.

	Seven Important Reasons to have a Professionally-Prepared Marketing Plan
	1. Every Business Needs Goals Everyone needs goals. Sports teams, businesses, families. Something to work towards. Your marketing plan helps you clearly define your goals with attainable and measurable results. This in turn enables you to make informed decisions about budgets, staffing and resource development as well as improvements to products and services. 2. You Must Know Your Strengths and Weaknesses When you are preparing to communicate "who" and "what" you are to the world, you need a clear picture of your strengths and weaknesses. All of your advertising and marketing should declare your strengths with sincerity but never make false claims that expose your weaknesses. What makes your products & services unique? Can you deliver faster than your competition? Is the quality of your product better than others? Where does your product or service struggle in the face of your competition? How can you improve your products and services over time? Before you start a journey it is helpful to know where you are starting from. 3. You Must Know Your Customers and Your Market Your marketing and advertising needs a target. Shotgun blast marketing and advertising is a waste of time and funds. Advertising created without a clear target usually appeals to no one because the ad copy speaks to everyone. Who exactly needs your products and services? What age group(s)? What is their average income level? Is your market comprised of general consumers or businesses? These are the type of questions you need answered to put a sharp edge on your marketing efforts. The answers to such questions will narrow your target over time to the point that you will know exactly how to hit the bulls-eye. 4. You Must Know Your Competition Right now, as you read this, there are companies out there working hard at taking away your customers. It matters not if you are a hometown lumberyard or a one-hundred employee manufacturing corporation - someone wants your customers. You need to know who they are and what they are up to so that you can protect your customer base - and - work at taking theirs from them. You need to know their weaknesses so that you can design marketing and advertising materials and strategies to hit them where it hurts. 5. Your Marketing Plan Will Improve Your Products and Services One of the most important benefits of a good marketing plan is the resulting ability to see how you can improve your products and services to better serve your customers. In point #2 above we discussed the importance of knowing your strengths and weaknesses. This information gives you a road map to see exactly where you can strengthen your products and services over time. Point #3 above dealt with knowing your customers. Keeping a clear understanding of the needs and wants of your clients will enable you to better tailor products and services to them. Point #4 above, Knowing Your Competition, enables you to keep your products and services ahead of the curve. 6. To Sell More Effectively and Efficiently The most important goal of a marketing plan is to sell more effectively and efficiently. Not just to sell more of something but rather to sell more of something with less cost to you per sale. All of the marketing plan development process should lead to a concluding communication and sales program that delivers maximum results with the least investment possible. As my father used to tell me, "Making money is simple. Just keep spending less than you earn." 7. To Stay On Budget Everyone's bottom line is their budget. A proper marketing plan will clearly define; - exactly who you must reach with your message; - what strategies need to be used to reach them; - and the exact cost of putting together the materials and staff to accomplish those strategies. Once you have costs you can adjust your strategies to match your budget. Having a properly prepared marketing plan is the best investment you can make to build revenues and maintain profit margins.

Select a Marketing Solution for Success

Brand Your Identity - Identity Development Services by Jim Laero

  Business-to-business and consumer customers are creatures of habit. They buy-in when they are assured, or comforted, by what is being marketed to them. Human comfort levels are reached when we "identify" with a product. Your image, "identity or brand," is critical to gaining that customer comfort level . Download my free white-paper, "Use Your Image to Build Customer Comfort," to learn more about the importance of your identity to customers.
   I offer complete identity building resource development services including; logo design, stationery, signage, business cards, Rolodex, promotional resources and complete identity / branding packages & programs. Please review my online Pricing List or call me today for a free custom quote: 724.771.3912

Communicate Effectively - Communication Design Services by Jim Laero

  Do your marketing, advertising and sales materials communicate effectively? Do they preach that one core message that moves customers to buy? Download my free white-paper, "Use One Core Message to Build Credibility," to learn more about the importance of your core message in your marketing resources.
   My communication design service integrates your core message into the full array of marketing, advertising and sales resources available today, from brochures to complete high-tech multimedia rich web sites - all in one shop. My team and I bring more than a century of combined experience in the fields of graphic design, copy writing, photography, publishing, video production, computer technologies, web development, marketing, advertising, sales and entrepreneurship. Put our team to work for your success. Please review my online Pricing List or call me today for a free custom quote: 724.771.3912

Advertise for Results - Advertising Program Services by Jim Laero

  Are you ready to advertise in the new millennium? The old standards of print, television and radio are still important but can be so much more effective when you tie them to the exciting new world of electronic media. Every business needs a social presence on the Internet. Most general consumers and nearly all business consumers use the Internet to research products, services and the credibility of businesses before making purchasing decisions. Download my free white-paper, "The New-Old Standard: Communicate Socially," to read a true story about how a local grocery store is beating the competition by mixing print advertising with Internet media.
  You already have everything you need to succeed in advertising in this new age. My team and I can show you how to use your strengths to advertising to a new generation of general and business consumers. We can assemble the perfect strategy to take advantage of existing advertising opportunities right here in our region and tie them effectively to web based strategies.
Call me today for a free consultation: 724.771.3912

Build Your Marketing Plan - Marketing Plan Development Services by Jim Laero

  In today's competitive marketplace you need to know where you are and where you are going. Your marketing plan is the foundation to future success.
   Forget everything you've read about the complexity of building a practical marketing plan. Depending on the size of your company and the variety of your services, you can have a working marketing plan in as little as thirty days. Get started now. Call today for a free consultation: 724.771.3912

Your Satisfaction Is Guaranteed!

If for any reason you are not satisfied with any of my products or services you can return the item(s) for correction or discard them and pay only any deposited amounts (or agreed-to deposits) paid at the start of the project.*

* Limitations on Guarantee: 1. Clients who terminate a project prior to completion may not use created content, or portions of created content, without written permission of James Laero. 2. Returns for correction are limited to 5 instances per item. Following the 5th return for correction the remaining balance on contract will be billed in full. 3. In the event of an hourly-based fee, client shall pay 80% of the fee incurred to the point of termination of the contract. 4. Termination of a contract or agreed-to services must be done in writing and delivered via dated Email, or via certified postal delivery. Termination of contract or services will commence upon receipt of the same.