James E. Laero marketing / communications / business development

QUICK TIPS

Rifle or Shotgun ? Both!

Some say the best way to hit the mark in marketing is to use a focused approach, much like using a rifle with a single projectile rather than blasting away with a shotgun that delivers a hundred smaller projectiles. I say, "Use both!"

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Reinforce Strengths - then Expand

Every well-built structure has a strong foundation beneath. And the greater the structure above the foundation - the stronger, deeper and wider must be the foundation. Are you ready to expand?

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Find the WHAT and WHY

The "WHY," along with the, "WHAT," are important business development tools. They open the door to product and service improvement and innovation. In marketing they are key to sharpening your message for optimal effect.

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Get Those Referrals

Here is an amazing statistic from the Hinge Research Institute; when buyers were asked why they did not give a referral to a seller who they did business with; a whopping 80% replied that they simply had not been asked!

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Save Your Company Before It Needs Saving!

Playing catch-up in marketing and business development, though not impossible, is extremely challenging and often very costly. This is definitely a proposition that you want to avoid. It usually begins something like this…

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Be There or Be Forgotten!

According to the Associated Press, the average consumer attention span in 2012 was a remarkable 8 seconds, that's down from 12 seconds in the year 2000. According to the same report the average attention span of a goldfish is 9 seconds!

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Recent Blog Posts


Some say the best way to hit the mark in marketing is to use a focused approach, much like using a rifle with a single projectile rather than blasting away with a shotgun that delivers a hundred smaller projectiles. I say, "Use both!" More >>>

Every well-built structure has a strong foundation beneath. And the greater the structure above the foundation - the stronger, deeper and wider must be the foundation. Are you ready to expand? More >>>

According to the Associated Press, the average consumer attention span in 2012 was a remarkable 8 seconds, that's down from 12 seconds in the year 2000. According to the same report the average attention span of a goldfish is 9 seconds! More >>>