James E. Laero marketing / communications / business development

Core Competencies

Experience, expertise, talent, and passion...
A combination of experience, expertise, talent, and passion is what I will bring to your company. Through a career of successful and innovative business service I have developed personal core competencies that will drive revenue opportunities to your efforts using effective marketing and business development strategies.

I have planned, integrated and managed every aspect of traditional and modern business marketing and business development in the professional services and non-profit fields. I have also managed a variety of creative, sales and support staff teams and chaired a number of executive business development strategy boards. I have consistently leveraged my capabilities to sustainable on-target revenues and growth.
Marketing Capabilities
  • Marketing Strategy • Social Media Marketing
  • Marketing Management • Website Marketing: SEO, SEM
  • Market Research • Email Marketing
  • Public Speaking & Public Relations • Affiliate Marketing
  • Sales Management • Inbound Marketing
  • Client Service & Communications, CRM • Video Marketing
  • Identity - Branding & Reengineering • Event and Conference Marketing
Business Development Capabilities
  • Corporate Vision & Strategic Planning • New Market Development
  • Business Process Reengineering • Business Modeling
  • Team Building & Team Leadership • Programs Integration
  • Executive Communications • Tracking and Analysis
  • Stakeholder Communications • New Business Opportunity
  • Crisis Communications • Networking Development
  • Corporate Culture Development  
Media Communication Capabilities
  • Corporate Visual Identity Management • Marketing Collateral
  • Production Team Management • Identity Media
  • Art Direction • Copy Writing & Editing
  • Proposal Production: RFP, RFQ • Technical Writing
  • Website Architecture, Design, HTML. CSS • Digital Photography
  • Publications Management • Image Optimization
  • Presentation Media • Videography
  • Tradeshow & Event Media • Video Post-production
  • Email Media • Streaming Video
  • PowerPoint Presentations • CD & DVD Production
  • Promotional Media • Social Media Management
  • Standard & Interactive PDF Production • Training & Educational Media
  • Signage • Publication Advertising Media
Software/Hardware Capabilities
 
  Adobe Creative Suite Master Collection • Digital & Mini-DV Video Cameras ***
  • Photoshop *** • Digital Photography Cameras ***
  • Premier Pro *** • Audio Recording and Mixing Equipment **
  • InDesign *** • CD/DVD Disk Duplicators ***
  • Dreamweaver *** • Media Production Computer Systems ***
  • Acrobat Pro *** • Projectors - Fixed and Portable ***
  • Audition *** • Lighting & Sound Systems **
  • Encore *** • Digital Scanners ***
  • Media Encoder *** • Professional Proof Printers **
  • Flash ** • Binding Machines **
  • Fireworks ** • Laminators ***
  • Illustrator * • General Office Equipment ***
  Microsoft Office  
  • Word ***  
  • PowerPoint ***  
  • Publisher ***  
  • Outlook **  
  • Excel*  
     
  KEY: *** High Expertise, ** Experienced, * General Experience
Visit My Portfolio
Please visit my portfolio page for a review of recent marketing, business development and media samples.